GLOBAL MARKETING COMMUNICATION SPECIALIST

On behalf of Agilent Technologies, Grafton is searching for a Global Marketing Communication (Marcom) Specialist.

The Global Marcom Specialist will be responsible for designing, developing, and implementing multi-tactic and multi-channel marketing campaigns to support marketing programs for Agilent’s pathology portfolio. This exciting role encompasses all aspects of campaign project management, including tactic mix selection, budget management, performance tracking, and reporting.

You will be a part of a large matrix organization. You will collaborate closely with the Global Marketing Program Manager to define campaign strategy and goals and works with various internal functions and external partners for campaign asset development and implementation.

YOUR PRIMARY WORK TASKS

• Collaborate with Global Marketing Program Managers and Global Marcom Specialist colleagues to develop global campaign strategy and design to meet goals and objectives defined in the campaign brief.
• Ensure adherence to Agilent brand and design standards, maintaining consistent messaging across programs, campaigns, and deliverables.
• Manage the development and delivery of all campaign assets, including eDM, landing pages, multimedia, web pages, key sales collateral (brochures, flyers), and campaign announcements, ensuring they are on time and within budget.
• Coordinate with Agilent internal groups and external agencies for the development, localization, and implementation of campaign assets. 
• Track campaign KPI and monitor channel and tactic performance to optimize campaign outcome. Provide monthly campaign dashboards to monitor effectiveness and identify areas for optimization.
• Review campaign strategy and results with global and regional Marketing and Product line stakeholders during quarterly marketing planning/review meetings to ensure strategic alignment and performance along defined goals.
• Collaborate with internal clients and stakeholders, such as Product and Segment Marketing, Global and Regional Marketing Program teams and external partners, to facilitate quality and timely project delivery.
• Own campaign budget allocation and cost tracking in Agilent systems to support ROMI analysis.
• Maintain projects and documents in Agilent databases and content management systems.

PROFESSIONAL QUALIFICATIONS

• 3-5 years of experience in marketing and/or marketing strategy and communications. 
• BA/BS or demonstrable equivalent in Marketing, Marketing Communications, and/or Business Degree.
• Cross-discipline Marcom skills with demonstrated competency in implementing a wide mix of tactics, including Demand Generation, advertising, PR, direct marketing, E-pushes, print mailings, customer events, and social media.
• Previous experience and ability to work as part of a virtual global team and organization.
• Proficiency in Microsoft Office applications, translation technologies, content management systems, and other enterprise solutions.
• Knowledge of graphical software and HTML editors (Adobe Photoshop, Dreamweaver, InDesign, Illustrator).
• Experience with Marketing Automation is considered a plus.

PERSONAL QUALIFICATIONS

• Excellent ability to manage multiple deadline-oriented projects, handle interruptions and be flexible with changing tasks. Ability to identify creative solutions for complex issues.
• Strong project management and organizational skills, with the ability to manage external partnerships across time zones.
• Ability to provide clear, concise, and constructive feedback to both internal and external resources.
• Outstanding communication skills in English, verbally and in writing

WORKING HOURS

12-month maternity cover.

Start-up date 5th of May / ASAP

APPLICATION

If you are interested in the above position, press 'Apply now' and attach your complete CV. You can create a user profile on our website if you have additional relevant documents.

#LI-TE1